iPhone 15 Ultra: Release date, price, features, and news

The iPhone 14 Pro Max is already old news. 

Having been announced in early September 2022 and released by the middle of the month, Apple‘s current showpiece is not only its most advanced device ever, but also laying the foundation for multiple upcoming breeds of iPhones that will improve on the Dynamic Island and Always On Display features, as well as the ever-increasing photography potential.

But what if we told you that Apple’s plans include an iPhone Ultra, which could be already in the making?

In particular, we expect the next crown jewel coming straight from Cupertino to improve it on all fronts in September 2023 with the eventual iPhone 14 Pro Max successor. It will likely be called iPhone 15 Ultra, as Apple intends for a starker differentiation between its most premium models. Exclusive new software and hardware features might lead to this important name change. 

In this article, we will be summarizing everything there is to know about the iPhone 15 Ultra, including news, early leaks rumors, and our expectations. The rumor mill for the iPhone 15 Ultra is still in its early stage, however. 

Latest iPhone 15 Ultra news

iPhone 15 Ultra in a nutshell:
  • New Ultra model
  • Refreshed design
  • At least 8GB RAM
  • USB C instead of Lightning
  • Price increase

iPhone 15 Ultra release date

We expect that Apple will announce the iPhone 15 Ultra and the iPhone 15 Pro as well as the rest of the iPhone 15-series on September 12, 2023, and release the devices to the market on  September 22, 2023. Why do we think so? 
When it comes to Apple, we like to think that we have a pretty good understanding of when its newest iPhones would be announced and subsequently released. Regularly, Apple likes to hold an official iPhone announcement event on the second Tuesday of September and then release the devices on the shelves some ten days later, always on a Friday. In 2023, the second Tuesday of September falls on September 12, so there you have it, the iPhone 15 Ultra’s most probable announcement date.

Of course, this schedule does not always come into play. For example, in 2020 Apple postponed its iPhone 12-related announcement event a whole month due to supply issues, while in 2022 the iPhone 14-series were revealed a whole week ahead of everyone’s expectations. 

iPhone 15 Ultra price

We anticipate that the iPhone 15 Ultra will score a significant price difference in comparison with the Pro models, and cost at least $100 more than the iPhone 14 Pro Max did at launch, bringing its starting price to $1,199. While we expected a similar price hike for the iPhone 14-series, Apple opts to keep those intact in the US, thus an iPhone 14 Pro Max cost as much as an iPhone 13 Pro Max did back in 2021. However, prices in the rest of the world were readjusted varying by market and generally rose significantly. Meanwhile, the iPhone 15 Pro would probably also score a respective $100 price bump to $1099.
* – anticipated prices

iPhone 15 Ultra name

Circling back on the name, there’s a high chance that the largest upcoming Apple iPhone, normally a Pro Max model, could instead carry the “iPhone 15 Ultra” name so as to better stand out among the rest of the lineup. Thus, the iPhone 15 Ultra model replacing the iPhone Pro Max makes perfect sense, as it’s not your standard big phone. Mark Gurman firmly believes that, and given his track record, we should definitely have a big one in mind. 
Thanks to the Apple Watch Ultra, the diversification implied by the cool-sounding “Ultra” suffix is ripe for adoption by the iPhone line. And with the iPhone 14-series, Apple showed us that it will never shy away from a product name change: we all expected an iPhone 14 Max but got an iPhone 14 Plus instead. The most expensive Apple Watch is truly a superb smartwatch, as we found out in our Apple Watch Ultra review, so an iPhone 15 Ultra will have some pretty big shoes to fill, sort of. 

At the same time, we anticipate that the iPhone 15 Pro name will stick, as no rumors indicate a name change for that exact model.

iPhone 15 Ultra camera

Now that Apple has finally got rid of the constraining 12MP sensor it used for years and switched to a brand new 48MP camera system with the iPhone 14 Pro/Pro Max, the future looks quite bright for the iPhone 15 Ultra. In particular, we have very high hopes for some exceptional camera improvements. 
While the new camera isn’t leaps and bounds better than, say, the iPhone 13 Pro Max, it lays the groundwork for many more improvements down the line, as Apple has definitely not realized the true potential of the new sensor. Yes, there is massive potential for improvements here, both in terms of features and and image processing.
The 48MP snapper of the iPhone 14 Pro Max uses quad-pixel binning to combine the data from four pixels and achieve better low-light image quality, but the changes aren’t that stark as one might expect. That said, if the user explicitly wants to take 48MP images, they have to enable the ProRAW setting, which enables the full potential of the 48MP sensor. We were quite impressed by tons of detail and overall quality of the 48MP ProRAW images, which routinely weigh in at above 80MB.
Rumor has it that the iPhone 15 Ultra could introduce a 6X or 10X periscope zoom for ultra-long throw and achieve zooming ranges similar to what Samsung, Xiaomi, and others have been rocking for years. On top of that, there’s chatter about 8K video recording coming to the iPhone 15 Ultra, as well as a new and improved 8-element main lens, which would improve its overall optical quality and possibly lead to superior image quality (but also possibly introduce even more reflections and flaring in certain situations). 

There are rumors about dual-selfie cameras on the iPhone 15 Ultra. There certainly is space in the Dynamic Island for an extra camera, which could either be a ultra-wide one or a depth sensor for improved portrait photography. 

iPhone 15 Ultra storage

It’s too early to outline the storage capacity versions of the iPhone 15 Ultra, but we don’t really see Apple changing up its Pro-level storage tiers too much. Thus, we will probably see the return of 128GB-1TB storage spread for yet another year. 
Apple iPhone 15 Ultra storage capacity:
  • 128 GB
  • 256 GB
  • 512 GB
  • 1TB

iPhone 15 Ultra design

One big rumor that’s circulating around is that Apple could be mulling the idea of releasing an iPhone Ultra with a titanium frame. The durable and lightweight metal is already in circulation in the Apple Watch Ultra, which is the company’s take on a rugged and durable smartwatch. Indeed, we’ve been hearing that aside from utilizing titanium to the fullest, Apple could also change up the design a bit and come up with a slightly curved rear plate of the phone, similarly to the iPhone 5c and the MacBook Pro’s new profile.
Another important design change could be Apple’s planned death for hardware buttons, with the volume and power buttons seemingly getting replaced with solid-state buttons, similar to the change that Apple did between the iPhone 6s and iPhone 7 generations a few years ago. Apparently, these buttons will provide the user with haptic feedback whenever pressed, which would emulate pressing a hardware button. 
The iPhone 15-series will most likely finally mark Apple’s move away from its proprietary Lightning connector in a long-anticipated move to USB C. The change has certainly been pondered by Apple for years, but it was a recent EU ruling that forced Cupertino to publicly admit that it will have to comply and adopt the universal standard. The ruling in question requires all portable devices sold in the EU by the end of 2024 to have a USB Type-C charging port. 
Recently, Apple’s head of marketing, Greg “Joz” Joswiak, confirmed that Apple will comply with the ruling and transition to USB C. However, no specific time frame for the transition to USB C was given. While Apple technically has time until 2024 and the iPhone 16 generation, analyst Mark Gurman expects the company to not delay the move any longer and go full USB C with the iPhone 15 generation in 2023. Gurman also expects other design changes, but we will hopefully hear about these sooner rather than later.

While we’re not convinced, certain rumors call for a larger iPhone 15 Ultra, with a larger screen and larger battery, but unless we hear more chatter on the air, we’d keep those in the “fan fiction” section for now. No such rumors about the iPhone 15 Pro have been shared so far.

iPhone 15 Ultra display

Aside from a few rumors that we could be seeing a larger screen on the iPhone 15 Ultra, we expect a similarly sized 6.7-inch OLED Super Retina XDR display, with a 1-120Hz refresh rate and super-high brightness. 
The Dynamic Island element and the Always On display functionality will certainly be making a comeback, hopefully scoring functionality and efficiency improvements that would make them surefire must-haves. 

iPhone 15 Ultra battery

A battery with a capacity in the ballpark of the iPhone 13 Pro Max and iPhone 14 Pro Max will likely grace the iPhone 15 Ultra. Think something in the ballpark of 4,300mAh, or even more, if the wishful rumors for a larger overall phone turn out to be true.
Charging is another field in which we’d love to reap some improvements. Apple’s smartphones have never been known for their speedy charging, and despite certain speed improvements in the last few years, iPhones still lag behind the competition when it comes to raw charging speed. The iPhone 15 Ultra could address that, and hopefully Apple gives us faster charging that would still put battery chemistry first and not be detrimental to the device’s battery health. 

iPhone 15 Ultra features and software

iOS 17 will be the software of choice on the iPhone 15 Ultra. The beta version of the upcoming software will be released shorty after Apple’s very next WWDC developer summit, which traditionally takes place in late May/early June.
Hopefully, we’ll get some improvements to the overall functionality of iOS in the form of improved customization and features, with a good focus on privacy and security as well. 

iPhone 15 Ultra hardware and specs

Apple would very likely grace the iPhone 15 Ultra with the Apple A17 Bionic chipset. While it’s still too early to anticipate anything in particular, rumors have it that the A17 will be built on TSMC’s enhanced 3nm manufacturing node, known as N3E, which would bring performance and efficiency gains. Seeing how far ahead the Apple A16 Bionic is ahead of the competition, we have extremely high hopes for the A17, mostly from an efficiency standpoint. 8GB of RAM might also make it to the hardware loadout of the iPhone 15 Ultra, which will work quite well with the superb memory management of iOS.

Should I wait for iPhone 15 Ultra?

  • You should wait for iPhone 15 Ultra if you are holding onto an older Pro model of the iPhone lineup, think iPhone XS Max, iPhone 11 Pro Max, and even iPhone 12 Pro Max. The generational jump will surely feel like a well-timed upgrade if you can stick around with your device. The improvements in hardware and camera tech will likely feel like a much bigger deal in contrast with users that upgrade often. If you’re living on the verge of technology, it would make sense to go for that one.

  • You should not wait for iPhone 15 Ultra if you’ve just recently upgraded to the iPhone 14 Pro Max, which is easily the best iPhone we’ve handled so far. What’s more, if you’re satisfied with your standard iPhone, the iPhone 15 Ultra would likely be a superb upgrade, but not something you should feel compelled to do.  

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